INNOVATION BECOMING THE CORNERSTONE IN THE HARD-BOILED CANDY MARKET
The market for sweet candies is growing at a fast pace. It is projected that the sweet candy market will grow at 1.5 times the FMCG industry growth. Even as the sweet candy market is growing at a rate of 14 percent per annum, the hard-boiled candy (HBC) segment is growing 24 percent per annum. The HBC segment is valued at Rs 2,100 crore. Growth in the HBC segment has been fast as the entry barriers are low, and players can enter easily. But, innovation is the cornerstone in the market. Players continue to experiment with new formats and flavors. In the given circumstances, the exit of players is quite natural. For more visit here : http://brandequity.economictimes.indiatimes.com/news/advertising/what-would-you-do-for-pulse-candy-in-its-first-tvc-we-find-out/58042539 While the market for HBC is growing, the players are not enthused by the market for candies in the premium category like a Chocolate eclair and soft toffee. Éclair and soft toffees have witnessed a single-digit g...